We export wines and food from Spain. Demand it to winesinform@gmail.com

Puede pedir vinos y alimentos de España a winesinform@gmail.com

On the work of buyer . Sobre el trabajo de comprador .

See some products and prices at Perennial tender - Oportunidad permanente

Vea algunos productos y precios en Perennial tender - Oportunidad permanente

jueves, 23 de abril de 2015

Exportar productos es también exportar cultura y conocimiento - Export products is also export culture and knowledge

Exportar productos es también exportar cultura y conocimiento - Export products is also export culture and knowledge - Exportar productes és també exportar cultura i coneixement



Video on Sant Jordi's day - Video sobre el dia de Sant Jordi 

Copio una participación mía en Linkedin .

Plantea problemas y actitudes de diferentes protagonistas  
en relación a los precios bajos de la exportación de vinos españoles


Estas han sido mis opiniones . Me gustaría conocer empresas españolas que respondan a mis preocupaciones.

Alfred Martínez

Wines Inform Assessors - "El ojo amigo". Asesoría de empresas - "The friendly eye"  Business assessment - "L'ull amic" Assessoria d'empreses

      c/ Constància, 18. 08719 Castellolí (Barcelona). Spain
        T.(+34) 93 808 40 85  Skype: winesinform YouTube: winesinform
                E-mail: winesinform@gmail.com
                        www.winesinform.com
                                
       http://internationalannouncements.blogspot.com/  
              http://anunciosnacionales.blogspot.com/ 
        http://buenosalimentosdeespana.blogspot.com/
http://spainwinesnews-noticiasdevinoespanol.blogspot.com.es/



 Wines Inform - El ojo amigo

Responsable de Wines Inform Assessors. Marketing en Inka Palets Barcelona.Marketing en Star Cork Spain.Tapones de corcho

 I think the key point is to offer a fair price....

 More than wineries offering low prices , in my experience, is people -normally not serious- demanding sow low prices that are not real or that not are interesting because the objective of a producer (winery or others) is to establish confident and permanent relations with importers

 A good low priced wine can be found in Spain at a supermarket (that buys huge quantities and for years have maintained the relation with the winery, assuring buying and perspectives of future) at 1,70 euro.

 Knowing margins , probably this wine has been delivered at 1 to 1,20 euro) .. the cork is not the best and the quality has some variations between bottles but in general is a good wine)....that means that to demand a wine by pallets at less of 1,50 euro - 1,70 euro exworks in Spain is not possible as a good operation for final consumers, wineries nor serious importers


 Wines Inform - El ojo amigo
Responsable de Wines Inform Assessors. Marketing en Inka Palets Barcelona.Marketing en Star Cork Spain.Tapones de corcho

 To put numbers on this discussion:

 ".vinos a granel sin denominación de origen protegida (DOP), .....La causa radica en una fuerte subida de precios del 31,1%, hasta situarse en los 59 céntimos por litro. Por otra parte, los vinos con IGP, también han contribuido negativamente al volumen de venta: sus exportaciones se han reducido casi la mitad (-44%). Registran la mayor subida relativa de precios entre el conjunto de vinos exportados con un +52,7% hasta 1,37 euros por litro. Lo que moderó en gran medida la caída en valor (-14,5%)...." from an official information very detailed that you can see at http://spainwinesnews-noticiasdevinoespanol.blogspot.com.es/2014/05/el-vino-en-cifras-ano-2013.html

 The average price of a liter of wine in bulk was of 0,59 euro at 2013

 You can see more recent prices of 2014 at http://spainwinesnews-noticiasdevinoespanol.blogspot.com.es/2014/12/espana-aumenta-la-exportacion-de-vino.html : "...El precio medio de la venta de todos los vinos bajó hasta 1,36 euros litro consecuencia de unos precios medios para el envasado de unos 2,45 euros litro, pero sobre todo por una nueva caída en los vinos a granel hasta los 0,30 euros litro...."

 But at last for me is more important the philosphy you said in your web: "InterBrosa S.L. offers a good price/quality ratio which leaves you room for healthy profit margins"

 I wish to think that the "you" that appear is for all parts in the business (producer, buyer,...)



Responsable de Wines Inform Assessors. Marketing en Inka Palets Barcelona.Marketing en Star Cork Spain.Tapones de corcho

At last it is a matter on fair relations and business.

What credibility has an importer seeking low prices - even below the cost of production?

How credible is that importer against its suppliers and especially against the consumers of his country?

I'm treating with Importers in Japan, Sweden, ... and one of my concerns is not only sell a product but create a relation with the best part of other people in the world.

As an example, today is "Sant Jordi" day in Catalonia, see https://www.youtube.com/watch?v=6prXk0CahoE , where people opens the streets celebrating this holiday with gifts of roses and books. I explain this to my contact in Japan and give him contacts in Japan of expatriated people living in Japan




Responsable de Wines Inform Assessors. Marketing en Inka Palets Barcelona.Marketing en Star Cork Spain.Tapones de corcho


Hi Florent,

On wich wines we are talking?

if you look at http://spainwinesnews-noticiasdevinoespanol.blogspot.com.es/2014/05/el-vino-en-cifras-ano-2013.html you can see that the prices in 2013 for bulk wine were 59 cent euro and for bottled wines with DO 1,37 euro/liter (a very low prices also due to massive produced wines)

Today I receive an offer from a reputed wine merchant in Spain. Look the prices (so high in my opinion. I always look as sourcer and consumer good quality/price products). I put price of a French wine offered at the same occasion by this merchant as a price reference:

Pazo Señoráns Selección de Añada 2007 Rías Baixas Price. 32,65 €
A Pita Miuda 2013 Ribeiro Price. 24,30 €
Domaines Lupier La Dama 2011 Price. 35,95 € 


Responsable de Wines Inform Assessors. Marketing en Inka Palets Barcelona.Marketing en Star Cork Spain.Tapones de corcho



Responsable de Wines Inform Assessors. Marketing en Inka Palets Barcelona.Marketing en Star Cork Spain.Tapones de corcho

Saludos Sammy,

El problema es, en mi opinión, de toda la cadena de distribución.

Una bodega que vende un producto de baja calidad, un intermediario/comprador que no refuerza su marca como agente y que quizás tampoco gana suficiente trabajando con esos precios, una tienda que vende un mal producto y un consumidor que se siente engañado

No soy defensor de los precios altos pero si de los precios justos para todas las partes del proceso, incluyendo especialmente la más importante: El consumidor final

.........

The problem is, in my opinion, for the whole distribution chain.

A winery that sells a product of low quality, a broker / buyer that does not strengthen its brand as an agent and that may not earn enough to work with these prices, a shop selling a bad product and a consumer who feels cheated

I am not advocate of high prices but of fair prices to all parts of the process, including specially the most important: The final consumer
................... 

Pienso en que música puede responder al sentimiento de este artículo. De nuevo caigo en la ayuda del cantante/músico iraní Alaa Wardi (ver Alimentos auténticos.Vida libre y auténtica)

Alaa es un hombre anclado a su cultura propia pero a la vez con una visión global del mundo que le hace colaborar con gente de diferentes países y compartir diferentes maneras de verse/vernos


 We export wines and food from Spain. Demand it to winesinform@gmail.com
Puede pedir vinos y alimentos de España a winesinform@gmail.com
 Pot demanar vi i aliments de Espanya  a winesinform@gmail.com

No hay comentarios: